Welcome to my portfolio page!
Before you dive in, I want to mention a couple of things.
Work ethic:
I know that working with professional, responsive freelancers is the key to client happiness so I included a testimonial at the end of this page. Nervous about remote contractors? No problem, I've been a successful remote worker since 2015.
Results:
I just wanted to mention some recent performance highlights:
Before you dive in, I want to mention a couple of things.
Work ethic:
I know that working with professional, responsive freelancers is the key to client happiness so I included a testimonial at the end of this page. Nervous about remote contractors? No problem, I've been a successful remote worker since 2015.
Results:
I just wanted to mention some recent performance highlights:
- Result: 2X performance on email marketing for the blog - emails reaching 41% open rate and 6% click through. (According to Campaign Monitor, the industry standard is 22% open rates and 2% CTR)
- Client: Web3 / blockchain marketing platform Medium client blog
Result: The most popular pieces on Medium have engagement stats between 50% and 70%. Longer posts have engagement rates at over 30% - which is exceptionally high for longer posts. - Client: Pre-Paid wireless service with 500K subscribers
Results: Research for personas and complete website rewrite. I identified a new niche they had not considered, based on current trends, to set them apart in a highly competitive space.
Portfolio
Blog SEO / Ghostwriting for Clients
Below are links to copies recent blog posts. Please contact me if you have questions.
(samples for NDA clients are anonymized)
Content Marketing Posts:
Is Your Content Marketing Stuck?
Three Strategies to Fix Your Content - Making Your Message Irresistible
Success in Web3 Marketing - Keep it Lean and Lean on the Fundamentals
Software Development Consultant:
How to Start Building Web3 Concepts into Your Roadmap
Advanced Medical Device Consultant:
2022 Update: Funding Landscape for Medical Device Startups
2022 Update: Medicare and Medical Devices
Help Desk SaaS:
5 Case Studies to Improve Your Customer Service
What is Internal Knowledge Base Software?
Financial Services SaaS:
Start Your Own Covered Call Strategy
An Ultimate Guide to Dividend Growth Investing Strategy
iTrust Capital Cryptocurrency IRA Review
NFT marketplace and impact marketing ecosystem:
Blog about Web3 marketing, NFTs, DAOs and Blockchain, selected posts:
What is an NFT, Anyway, and Why Should You Care?
Entering the Fray: NFT Promotional Models for SMBs, Sustainable Brands and B Corp Marketing
NFT Fundraising Flavors: For-Profit, NPO, and Politicos
Below are links to copies recent blog posts. Please contact me if you have questions.
(samples for NDA clients are anonymized)
Content Marketing Posts:
Is Your Content Marketing Stuck?
Three Strategies to Fix Your Content - Making Your Message Irresistible
Success in Web3 Marketing - Keep it Lean and Lean on the Fundamentals
Software Development Consultant:
How to Start Building Web3 Concepts into Your Roadmap
Advanced Medical Device Consultant:
2022 Update: Funding Landscape for Medical Device Startups
2022 Update: Medicare and Medical Devices
Help Desk SaaS:
5 Case Studies to Improve Your Customer Service
What is Internal Knowledge Base Software?
Financial Services SaaS:
Start Your Own Covered Call Strategy
An Ultimate Guide to Dividend Growth Investing Strategy
iTrust Capital Cryptocurrency IRA Review
NFT marketplace and impact marketing ecosystem:
Blog about Web3 marketing, NFTs, DAOs and Blockchain, selected posts:
What is an NFT, Anyway, and Why Should You Care?
Entering the Fray: NFT Promotional Models for SMBs, Sustainable Brands and B Corp Marketing
NFT Fundraising Flavors: For-Profit, NPO, and Politicos
I'm a featured blogger for ZenLedger
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Additional Marketing Writing Samples
While Blogging is my superpower, I have experience writing all types of marketing copy.
Email Demo
Before and After Demo Email Mini Course (Used as lead magnet)
Link to demo
Video Scripting and Video Marketing
Consultant for Teams - People-Powered Leader Language Video
Link to script review
Short Marketing Video Script for Supplements Company
Script here
Homepage Video Script for Confidence Coach
Script here
Empathy Script Template for Homepage Video - also used as a lead magnet
Script template here
Influencer - Tim Grover, former trainer for Michael Jordan and New York Times best selling author.
I produced and scripted this promotional video.
Link to Video
Regional Agri-tourism
I produced, scripted and edited FarmShorts video series for sustainable farms and agri-tourism in Northern California.
Link to Videos
Non-fiction Narrative, Memoir and Storytelling
Narrative blog based on 7 years of immersive travel in midlife, mostly outside the US, selected posts:
Mountain Lion at Evening
When Home is a Place You've Never Been
While Blogging is my superpower, I have experience writing all types of marketing copy.
Email Demo
Before and After Demo Email Mini Course (Used as lead magnet)
Link to demo
Video Scripting and Video Marketing
Consultant for Teams - People-Powered Leader Language Video
Link to script review
Short Marketing Video Script for Supplements Company
Script here
Homepage Video Script for Confidence Coach
Script here
Empathy Script Template for Homepage Video - also used as a lead magnet
Script template here
Influencer - Tim Grover, former trainer for Michael Jordan and New York Times best selling author.
I produced and scripted this promotional video.
Link to Video
Regional Agri-tourism
I produced, scripted and edited FarmShorts video series for sustainable farms and agri-tourism in Northern California.
Link to Videos
Non-fiction Narrative, Memoir and Storytelling
Narrative blog based on 7 years of immersive travel in midlife, mostly outside the US, selected posts:
Mountain Lion at Evening
When Home is a Place You've Never Been
Questions? Let's chat.
Book a Free Strategy Session
People say nice things about me (and my work!)
At Audience Ops, we pride ourselves on providing premier content for our clients. Conscientious team selection is vital for this work and we hire by carefully screening writers on several vectors, including acumen, professionalism, and experience.
We hired Kala to expand our capabilities for technology and Web3 content clients. Kala has shown that her marketing experience, professionalism, and fantastic writing skills make her a natural fit for our team.
Within just a few weeks of joining our team, she seamlessly integrated with tech client accounts from fields as diverse as healthcare, financial services, software development, and SaaS.
She has delivered every assignment on time. In fact, she usually delivers assignments ahead of schedule. She is a positive team player open to feedback and collaboration. Kala is a valuable resource to anyone looking for superlative technology and Web3 marketing content.
Katie Joll, Senior Editor and Blog Team Lead, Audience Ops
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