"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation." - Peter Drucker
Let's amp up your
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Hello!
Thanks for visiting, I look forward to hearing more about you. A quick bit about me. Perspective: I've been an innovation geek my entire career. I've seen many "next big things". Some come, some go, some change the world. Marketing, first: I'm different from many blog and copy writers. My starting point is as a marketer, not as a writer who discovered some marketing tips or took a course in how to write clever copy. Here's a secret. Well, it isn't really a secret, but it's easy to forget in the midst of any "next big thing" hype: Tech marketing is not about the latest innovation, gadget, web2, web3 or someplace in between. Marketing is WebX agnostic. |
The tools may be different, but the fundamentals of attracting, engaging, building trust and converting an audience have not changed.
The starting place is your audience and shared values.
The easier you make it for your audience to relate to and engage with you, the better your results.
Sounds simple, right? Well, it's not. Building an audience is harder than it sounds because it requires clarity and specifics in your content. Fluff does not convert. Sounding the same as everyone else does not convert.
I am an empath that keeps a laser focus on your audience's POV so that your content stands out and converts.
The starting place is your audience and shared values.
The easier you make it for your audience to relate to and engage with you, the better your results.
Sounds simple, right? Well, it's not. Building an audience is harder than it sounds because it requires clarity and specifics in your content. Fluff does not convert. Sounding the same as everyone else does not convert.
I am an empath that keeps a laser focus on your audience's POV so that your content stands out and converts.
Professional, Responsive Writer for
Strategic Tech and Web3 Content Marketing
Are you ready to talk to a responsive, informed, experienced tech and web3 marketing writing professional? I keep up with this fast-moving space and have a thorough understanding of content marketing goals.
Get ready to amp up engagement and conversions from your content - schedule a free consult with me.
(If you don't see a calendar below, here is the direct link.)
People say nice things about me.
At Audience Ops, we pride ourselves on providing premier content for our clients. Conscientious team selection is vital for this work and we hire by carefully screening writers on several vectors, including acumen, professionalism, and experience.
We hired Kala to expand our capabilities for technology and Web3 content clients. Kala has shown that her marketing experience, professionalism, and fantastic writing skills make her a natural fit for our team.
Within just a few weeks of joining our team, she seamlessly integrated with tech client accounts from fields as diverse as healthcare, financial services, software development, and SaaS.
She has delivered every assignment on time. In fact, she usually delivers assignments ahead of schedule. She is a positive team player open to feedback and collaboration. Kala is a valuable resource to anyone looking for superlative technology and Web3 marketing content.
Katie Jolle, Team Manager, Senior Editor, AudienceOps
Superlative Writing for Web3 and Tech Marketing
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I’ve walked many a mile in your shoes. I was a marketing video producer for years. I have extensive experience hiring freelancers.
I've worked remotely since 2015. Trust me, I know how challenging it can be to find professional, responsive contractors. Congratulations, you are at the right place now. |
Tech and Web3 Content Marketing Themes
My client list includes MedTech, SaaS, software development consultants, and more. In the Web3 space I walk my talk as a certified blockchain for business professional and the a co-founder of a Web3 startup. I'm also a featured blogger for ZenLedger.
I've worked with clients to build blogs and social content in the following sectors:
I've worked with clients to build blogs and social content in the following sectors:
- Featured blogger for ZenLedger, a crypto tax SaaS
- Consultant for advanced medical devices development, approval and GTM
- DeFi and TradFi Financial services
- Help desk SaaS
- WordPress consultant
- Software development and outsourcing consulting
- Web3 tools and industry topics
- Venture fundraising
- Internet of Things (IoT)
- Crypto IRAs
- NFT utility beyond the artNFT craze
- Regulation crowdfunding
- UX design, design thinking
- and more!
Passionate about Tech for People and the Planet
I am passionate about technology and business as a force for good. For years I initiated and worked with impact and sustainability projects in Austin and the San Francisco Bay Area. Currently, I'm Co-Founder and fractional CMO for a startup called Impactoverse, an impact ecosystem and NFT marketplace. IOV powers brand and cause-driven collaborations to scale business outcomes, as well as social and environmental impact.
