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Three Strategies To Create Irresistible Content
Make your messaging irresistible
In previous posts, I make the case that one reason content marketing can be frustrating is that the approach is outdated and we need a new one.
So what kind of content strategies do we need now? What’s a brand to do to get off the exhausting content and customer churnfest?
How do you fine-tune content to build trust and create a steady stream of Customers for Life (CFLs)? (or is it CsFL?)
Fix 1: Shared values
If trust is so important, it must be hard, right?…
3 Reasons Why the Traditional Marketing Funnel is Broken (and what to do about it)
Is your content marketing stuck? If so, you are not alone.
Fact: Most companies distributing content still need a content marketing strategy that works.
In the past, I helped companies and NPOs with their marketing videos and saw that most clients needed a more strategic approach to content. Now, as a content strategist and writer, I see that the same still holds true.
So I got curious and did a little digging.
I found a 2022 Semrush survey asking 1,500+ businesses about content marketing strategy. Here is what they found:
- 97% of companies said c…