Success in Web3 Marketing - Keep it Lean and Lean on the Fundamentals
Take action over process, waiting until you are "ready" usually leads to overthinking,
Wrap automation and experimentation around authentic, values-driven content to connect with your audience on an emotional level.
Causes are Key to Brand Marketing in Evolution from Web2 to Web3
Marketing is experiencing a seismic shift for the better.
It started with the COVID-19 lockdowns and BLM protests. Like rebellious teenagers running amok on spring break, nature sent most humans on the planet to their room to reconsider their priorities.
At the same time, people were more connected than ever before. We saw behind the curtain; there is no wizard in Oz. We watched governments and institutions falter, even as extremism continued to coalesce and strengthen. Now we are all online …
Why Right Now Is A Great Time for B Corps to Grab Some New Loyal Customers
It turns out the post-pandemic upheaval may be a moment in time for B-corp brands and conscious SMBs to attract and retain new customers for life. 🤗
Depending on which study you read, 50 to 70% of consumers factor in a brand’s stance on social or environmental issues when making purchases.
Consumers Are Switching Channels and Brands
I just love me some McKinsey. 🤓 They say:
“The pandemic ushered in an unprecedented level of channel switching and brand loyalty disruption. A whoppi…