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Causes are Key to Brand Marketing in Evolution from Web2 to Web3
Marketing is experiencing a seismic shift for the better.
It started with the COVID-19 lockdowns and BLM protests. Like rebellious teenagers running amok on spring break, nature sent most humans on the planet to their room to reconsider their priorities.
At the same time, people were more connected than ever before. We saw behind the curtain; there is no wizard in Oz. We watched governments and institutions falter, even as extremism continued to coalesce and strengthen. Now we are all online …
Why Right Now Is A Great Time for B Corps to Grab Some New Loyal Customers
It turns out the post-pandemic upheaval may be a moment in time for B-corp brands and conscious SMBs to attract and retain new customers for life. 🤗
Depending on which study you read, 50 to 70% of consumers factor in a brand’s stance on social or environmental issues when making purchases.
Consumers Are Switching Channels and Brands
I just love me some McKinsey. 🤓 They say:
“The pandemic ushered in an unprecedented level of channel switching and brand loyalty disruption. A whoppi…
Customers Are Checking Out Your Stance on Causes —and Its Not What You Think
Pop Quiz! 😮
Where do you think people go to verify if your brand is walking its talk on cause-related issues? Your social pages or your website?
If you are a marketer and you guessed social, you are in good company, but unfortunately, you are wrong.
Hey, no worries, pobody’s nerfect. 😌
Customers Trust Your Website More Than Your Social Channel Presence
A new study out by Trustpilot surveying marketers and consumers across 7 countries shows marketers’ preference for channels demonstrating st…