Strategy

"Begin nurturing and converting leads into valued customers, using values-based marketing strategies, to see greater return on investment and to grow greater relationships with your customers."

- The Elements of an Effective Cause Marketing Campaign, Harvard Business Review

"Validate them. 'I see you. I hear you. And what you say matters to me.' "  - Oprah Winfrey.

You are in the business of changing lives.

In today’s world, the degree to which you attract, retain and convert the atte…

One of the current activities of a mindset mastermind group I’m in is a February clean-out. Members are giving away and decluttering all month long.

I get to sit that one out, because I downsized 5 years ago to just what would fit in my car. Later I even sold the car to a Buddhist monastery in Northern California. (true story). 

Going through closets can take a long time. The conventional wisdom is to dump it all out on your bed and go through it one by one. This is bad advice. 

What I sugge…

I know you are all familiar with the idea of a customer journey; similar to any relationship, you have to attract and engage with people to get to know them. This is also often called a marketing funnel. 

If you do video, all videos are not created equal. What works in the “getting to know you” phase - the middle of the funnel does not usually work in the “I want to know you”  phase - top of the funnel - TOFU.

Let's talk about the TOFU part, because kind of like the first two weeks of going ve…