Clone Yourself, or Do This: How Thought Leaders and Experts Scale Impact and Wealth
"Begin nurturing and converting leads into valued customers, using values-based marketing strategies, to see greater return on investment and to grow greater relationships with your customers."
- The Elements of an Effective Cause Marketing Campaign, Harvard Business Review
"Validate them. 'I see you. I hear you. And what you say matters to me.' " - Oprah Winfrey.
You are in the business of changing lives.
In today’s world, the degree to which you attract, retain and convert the atte…
What to Pack to Grow Your Audience Quickly
One of the current activities of a mindset mastermind group I’m in is a February clean-out. Members are giving away and decluttering all month long.
I get to sit that one out, because I downsized 5 years ago to just what would fit in my car. Later I even sold the car to a Buddhist monastery in Northern California. (true story).
Going through closets can take a long time. The conventional wisdom is to dump it all out on your bed and go through it one by one. This is bad advice.
What I sugge…
9 Mistakes To Avoid at the Start of Your Video
I know you are all familiar with the idea of a customer journey; similar to any relationship, you have to attract and engage with people to get to know them. This is also often called a marketing funnel.
If you do video, all videos are not created equal. What works in the “getting to know you” phase - the middle of the funnel does not usually work in the “I want to know you” phase - top of the funnel - TOFU.
Let's talk about the TOFU part, because kind of like the first two weeks of going ve…