Personal Branding - Ick or Wow Factor?
Just a few years ago, it was possible to work your whole life and not really think much about your "personal brand". Professional imagery consisted of a posed head shot and a business card.
Today, with the advent of social media, we have the opportunity, and in some cases, the mandate, really, to craft a strategy for our personal brand.
This makes many people uncomfortable. I have seen negative reactions that personal branding is "icky" or "gross" or egotistical.
Yes, it can be all of those things, but that is the exception rather than the rule.
In this video I talk about how building a personal brand can actually be the next level of personal development, because personal branding as a business decision requires you to NOT think so much about yourself, but instead about who you are serving and what they care about.
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