What NOT to Say at the Start of your Marketing Videos

5  seconds. That's it.

That is all the time we have to capture attention with our videos.

There are small but important tweaks that can help improve what is called 
"retention" - how long someone sticks with your video.

Here is a nice example, one that also 
illustrates how my background in marketing AND video production benefits our System and our clients. In a script review for one of our clients, Rebecca Reynolds Moore, Founder of InANutshell Consulting, I see that she starts by introducing herself. At first glance, you think, well, that makes sense  - and it is a very common way people start their videos. 

Then I notice she has a soundbite that starts with "I have a confession to make...." where she details a challenge she had been through that her audience could identify with. 

I suggest we lead with that soundbite - this is called a hook.

When someone says "I have a confession to make..."  doesn't that make you curious? Who doesn't want to hear a confession? Plus, she's being vulnerable right off the bat, which immediately elicits trust from the viewer.

This was brilliant choice of words.

I'm going to use this hook soon, too! Kudos Rebecca!

So I bet you want to see her video, right? 

Check it out here, on her shiny new YouTube Channel. I feel like a proud Auntie. Its sooo awesome to see entrepreneurs diving into video and a real privilege to work with them on this!

To sum up, one rule of thumb for scripting your marketing videos is this - your audience is wanting to know how long its going to take to get to the point.

A hook is like a promise of what's to come. Set up the promise with a hook and then get to the point quickly. 

You can also check out my 1 minute video on changing up your first 5 seconds.  

All my best - 

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