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Causes are Key to Brand Marketing in Evolution from Web2 to Web3

Marketing is experiencing a seismic shift for the better.

It started with the COVID-19 lockdowns and BLM protests. Like rebellious teenagers running amok on spring break, nature sent most humans on the planet to their room to reconsider their priorities.

At the same time, people were more connected than ever before. We saw behind the curtain; there is no wizard in Oz.  We watched governments and institutions falter, even as extremism continued to coalesce and strengthen. Now we are all online …

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Why Right Now Is A Great Time for B Corps to Grab Some New Loyal Customers

Consumers Are Switching Channels and Brands

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Customers Are Checking Out Your Stance on Causes —and Its Not What You Think

Customers Trust Your Website More Than Your Social Channel Presence

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