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Three Strategies To Create Irresistible Content

Make your messaging irresistible

In previous posts, I make the case that one reason content marketing can be frustrating is that the approach is outdated and we need a new one.

So what kind of content strategies do we need now? What’s a brand to do to get off the exhausting content and customer churnfest?

How do you fine-tune content to build trust and create a steady stream of Customers for Life (CFLs)? (or is it CsFL?)

Fix 1: Shared values

If trust is so important, it must be hard, right?…

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