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Hello!
Thanks for stopping by! I look forward to hearing more about you. Let's connect on LinkedIn. A quick bit about me. Perspective: I've been an innovation and business-for-good geek my entire career. I've seen many "next big things". Some stay, some go, some change the world. Here's a secret. |
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Well, it isn't really a secret, but it's easy to forget in the midst of any "next big thing" hype:
Tech marketing is not about the latest innovation, gadget, web2, web3, AI, or someplace in between. Marketing is webX agnostic.
The tools may be different and dazzling, but the fundamentals of building trust and converting an audience have not changed. The starting place is your audience and shared values.
Sounds simple, right? Well, it's not. Building an audience is harder than it sounds because it requires clarity and specifics in your brand and your content. Fluff does not convert. Unsupervised AI does not convert.
I focus on tech innovation because it's critical to solving the planet's most pressing problems. I’m half geek, half marketer, 100% superwriter with 15 years of marketing video production experience.
I keep a laser focus on your audience's POV so that your content stands out and converts.
Fun facts:
1. I lived in gorgeous Northern Cal for a few years before buying a one-way ticket to Mexico City. It wasn't exactly like running away with the circus, but almost.
2. I lived in Mexico City for a few years before buying a one-way ticket to New York City, my favorite city on the planet.
3. In my previous work as a video creator I focused on healthy farms and communities.
3. I recharge with daily pilates, imperfect meditation, travel, puppet shows, convos with interesting people, and sending funny TikToks to my kids.
Tech marketing is not about the latest innovation, gadget, web2, web3, AI, or someplace in between. Marketing is webX agnostic.
The tools may be different and dazzling, but the fundamentals of building trust and converting an audience have not changed. The starting place is your audience and shared values.
Sounds simple, right? Well, it's not. Building an audience is harder than it sounds because it requires clarity and specifics in your brand and your content. Fluff does not convert. Unsupervised AI does not convert.
I focus on tech innovation because it's critical to solving the planet's most pressing problems. I’m half geek, half marketer, 100% superwriter with 15 years of marketing video production experience.
I keep a laser focus on your audience's POV so that your content stands out and converts.
Fun facts:
1. I lived in gorgeous Northern Cal for a few years before buying a one-way ticket to Mexico City. It wasn't exactly like running away with the circus, but almost.
2. I lived in Mexico City for a few years before buying a one-way ticket to New York City, my favorite city on the planet.
3. In my previous work as a video creator I focused on healthy farms and communities.
3. I recharge with daily pilates, imperfect meditation, travel, puppet shows, convos with interesting people, and sending funny TikToks to my kids.
Do you need marketing content strategy or services?
Let's chat about the KP Content Studio services.